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Max Health Club
📍 The Hague, The Netherlands
🏷 Sector: Health & Fitness
🧴 Scent: MUSK
📝 Notes: Copaiba · Tobacco · Musk
The Assignment
Max Health Club is more than a gym, it is a warm lifestyle destination where members expect quality, atmosphere and care. When you step into one of their locations, it is as if you are at home. The challenge here was to elevate the perception of the entrance areas, making both locations feel welcoming. The chosen fragrance had to strike a delicate balance: present enough to enrich the brand atmosphere, yet subtle enough to remain unobtrusive.
Our Approach
Instead of developing a fully bespoke fragrance, we offered a curated selection from the Transduce Collection. After years of collaboration and integrating multiple scents from our collection, Max Health Club now selected MUSK, a warm and enveloping blend of copaiba, tobacco, and musk.
This composition was chosen for its ability to radiate sophistication and comfort, perfectly suited to the club’s warm identity.
MUSK
“As members step inside Max Health Club, they are welcomed by a fragrance that radiates warmth and refinement. Gentle layers of copaiba, tobacco, and musk create an understated elegance, turning functional spaces into part of the brand journey. The scent is not overpowering, but quietly reinforces the feeling of quality, care and sophistication that defines Max Health Club.”
The Result
1. Members perceive the environment as more polished and welcoming
2. Warm, refined notes align with the premium brand positioning without demanding attention
3. An enriched first impression in both locations
Get in Touch
Jacob Obrechtstraat 19B
1071 KD Amsterdam, The Netherlands
+31 6 15 05 73 53