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Gewoon Tandarts
📍 Warmhuizen, The Netherlands
🏷 Sector: Dentist | Healthcare
🧴 Scent: MUSK
📝 Notes: Copaiba · Tobacco · Musk
The Assignment
For many patients, visiting the dentist comes with a sense of stress or anxiety, an experience often reinforced by the typical “dentist smell.” Gewoon Tandarts wanted to break this association by creating a waiting area that feels calm, welcoming and reassuring. The assignment was to introduce a fragrance that would relax patients without drawing attention to itself, almost making people feel at home.
Our Approach
We offered a curated selection from the Transduce Collection, from which Gewoon Tandarts selected multiple scents to test and eventually decided upon MUSK. With its blend of copaiba, tobacco, and musk, the fragrance brings warmth, depth and serenity. Its subtle, natural presence integrates seamlessly into the space, supporting the practice’s vision of a patient-friendly environment where relaxation and trust come first.
MUSK
“Instead of the sharp, clinical notes often associated with dental practices, patients at Gewoon Tandarts are welcomed by a soft, grounding fragrance. Gentle layers of musk and copaiba invite calm, while tobacco adds warmth and depth. The result is a quiet, reassuring presence that helps patients feel more at ease, transforming the waiting room into a space of comfort rather than anxiety.”
The Result
1. Strengthens the practice’s identity as approachable, patient-centered, and detail-oriented
2. When entering, you do not smell the typical "dentist" smell, which is great
3. When patients are asked, they notice the fragrance and they are impressed that Gewoon Tandarts integrates these initiatives to improve the patient's experience
Get in Touch
Jacob Obrechtstraat 19B
1071 KD Amsterdam, The Netherlands
+31 6 15 05 73 53