Rich & Rivano

📍 Rotterdam, The Netherlands
🏷 Sector: Luxury Retail & Spirits
🧴 Scent: Rich & Romain (custom fragrance by Transduce)
📝 Notes: Saffron · Mimosa · Sandalwood

The Assignment

As a second-generation family business, Rich & Rivano carries a heritage of craftsmanship, exclusivity and refined taste. The challenge was to translate this legacy into an olfactory identity that felt both timeless , sophisticated and rich. The fragrance needed to honor the family’s tradition while expressing the forward-looking vision of the next generation, ensuring that every visit to the boutique felt like stepping into a living legacy - where heritage, craftsmanship and modern luxury converge.

Our Approach

Working closely with owner Jayant Kalika, we designed a fragrance that mirrors Rich & Rivano’s ethos of heritage and craftsmanship. The blend was created to evoke sophistication, warmth and exclusivity - ensuring guests not only shop, but experience the boutique on a deeper sensory level. Uniqueness was key: the fragrance had to be desirable, yet remain exclusive to the store, underscoring the brand’s philosophy of rarity and distinction.

SCENT STORY

“Upon entering Rich & Rivano, guests are enveloped in a warm, embracing scent that balances refinement with a sense of calm. Layers of saffron and woods provide depth, while subtle hints of patchouli and mimosa add a distinctive edge. The fragrance is not just an accessory but a narrative - linking tradition with modern elegance and echoing the boutique’s legacy of craftsmanship. Like the spirits on the shelves, it lingers, rare and unforgettable.”

Try our scents

The Result

1. Scent implemented in both boutique and storage areas, reinforcing the brand from entrance to back-of-house

2. High customer demand to purchase the scent for private use, though reserved exclusively for Rich & Rivano to protect its uniqueness

3. The fragrance became an integral part of the brand identity, translating the boutique’s values into an immersive sensory layer

“Transduce has been transparent and collaborative from the start, always listening closely and incorporating our vision. They think along with us in every detail of the customer experience, and if you give them carte blanche, they create the impossible. Their approach turns fragrance into more than a product, it becomes a true luxury experience. We highly recommend Transduce to anyone looking to create a signature scent.”

- Jayant Kalika,

CEO Rich & Rivano

Get in Touch

Jacob Obrechtstraat 19B

1071 KD Amsterdam, The Netherlands

+31 6 15 05 73 53

info@transduce.eu