Over the years, we’ve worked with brands across hospitality, retail, workspaces and other environments where every detail contributes to how a brand is experienced. And we kept noticing the same thing. Brands invest heavily in how they look, sound and feel. Their visual identity, interior, tone of voice, customer journey and atmosphere are carefully considered.

But scent is often treated as something separate. That is exactly why The Olfactory Brand Audit starts with the brand itself. Before we talk about fragrance, we analyse your brand identity, positioning, customer journey, physical spaces and existing sensory touchpoints. We look at what your brand stands for, how people experience it today and where there may be opportunities to strengthen that experience through scent. Only then do we translate those insights into an olfactory direction. 
Because we are not simply asking:

“What scent smells good?”

We are asking:

“What scent feels unmistakably like your brand?”