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College Hotel by Marriott
📍 Amsterdam, The Netherlands
🏷 Sector: Boutique Luxury Hospitality
🧴 Scent: Custom
📝 Notes: Orange · Black Pepper · Frankincense
The Challenge
The College Hotel was undergoing a renovation and rebrand, returning to its historic roots as a school for hospitality students after being acquired by the Marriott hotel group.
The challenge: how to translate this unique academic heritage and neo-renaissance character into a fragrance that feels authentic, distinctive and welcoming. The scent needed to be memorable without being overpowering, reinforcing the hotel’s refined yet approachable identity.
Our Approach
We drew inspiration from the hotel’s dual identity: a monument of education and a haven of hospitality. Rather than a generic “luxury” scent, we crafted a fragrance journey that balances history with modern warmth.
The result is a scent experience that extends beyond the lobby, now even offered to guests for their rooms - transforming the experience into something deeply personal. Guests are namely presented with 4 scents from our curated collection for in their hotel room during the stay.
SCENT STORY
“In the heart of Amsterdam’s Zuid district, where history whispers through cobblestones and echoes of academia linger in the air, The College Hotel embraces its legacy. Notes of fresh citrus and soothing copaiba mingle with the grounding presence of leather, evoking warmth, elegance and a quiet sense of belonging. The fragrance tells stories of 125 years of learning, camaraderie and hospitality -inviting every guest to become part of its living history.”
The Result
1. Scent integrated into all public areas and extended to guest rooms. 95% of guests enjoy the option of having it in their rooms.
2. Guests describe the fragrance as unique, enveloping and luxurious
3. Staff and management highlight the partnership as supportive, refined and service-oriented
Get in Touch
Jacob Obrechtstraat 19B
1071 KD Amsterdam, The Netherlands
+31 6 15 05 73 53